The road of fine marketing in brand era

        the development of any industry is a ladder type curve channel, in fact, compared to the FMCG markets, wardrobe market marketing model is still in the stage of integration, the whole enterprise marketing management level is extensive, in the mainstream marketing school has started to advocate fine marketing imperative when the lag of wardrobe industry, understand the fine marketing theory and practice, has very practical significance.

        use a sentence to summarize, fine marketing is appropriate, appropriate to your market, products, management, customer segmentation.

        if the expansion, the fine marketing is based on scientific management, with consumer insight as a means to the fine operation of the characteristics, seeking to maximize the efficiency of the use of marketing resources.